As a postpartum doula, you already provide invaluable support—helping new parents navigate the challenges of healing, newborn care, and emotional adjustment. But what’s one simple yet powerful thing you can do to truly elevate your services and leave a lasting impact on your clients?
💡 Personalized Postpartum Planning & Check-Ins!
While many doulas focus on physical and emotional recovery, ongoing customized support can make all the difference for new families. Here’s why personalized postpartum planning and check-ins can elevate your services and deepen your client relationships.
Why Personalized Postpartum Planning Matters
New parents are often overwhelmed with advice and expectations. A customized postpartum plan helps them feel prepared, supported, and in control of their journey.
🔹 Prepares them for real-life challenges – Instead of a generic approach, a customized plan takes their unique needs, preferences, and lifestyle into account.
🔹 Reduces stress & decision fatigue – New parents don’t always know what to expect postpartum. A clear roadmapeases their worries.
🔹 Strengthens the doula-client bond – Your ongoing check-ins and personalized care show your commitment beyond the birth experience.
How to Implement Personalized Postpartum Planning in Your Doula Services
1️⃣ Create a Custom Postpartum Plan During the Prenatal Phase
- Sit down with the family (virtually or in-person) and discuss their expectations, concerns, and needs.
- Cover postpartum recovery, newborn care, feeding choices, sleep strategies, and mental health support.
- Provide a structured, easy-to-follow plan tailored to their lifestyle (i.e., does the family have extended support? Are there older siblings to consider?).
2️⃣ Offer Personalized Daily/Weekly Check-Ins
After birth, small but meaningful touchpoints can make a huge difference for new parents.
📅 Options for follow-up:
✅ Daily text check-ins for the first week postpartum (e.g., "How are you feeling today? Need help with anything?")
✅ A 15-minute virtual check-in after 2 weeks to answer questions and troubleshoot challenges
✅ A one-month check-in to assess long-term recovery and newborn adjustments
💡 Pro Tip: Providing voice or video notes rather than text messages adds a personalized, comforting touch!
3️⃣ Provide a Tailored Resource Kit
Instead of generic handouts, offer customized resources that fit your client's specific postpartum needs.
💡 Examples of what to include:
- A personalized postpartum checklist (specific to their recovery plan)
- Custom newborn sleep & feeding tips based on their preferences
- A list of local lactation consultants, therapists, and mom support groups
- Video tutorials or voice memos with soothing techniques for fussy newborns
Your goal? Make sure they have the right tools at the right time without feeling overwhelmed.
Why This Small Change Creates a Big Impact
By taking a personalized, ongoing approach, you:
✔️ Make families feel seen, heard, and cared for
✔️ Strengthen long-term relationships and client referrals
✔️ Position yourself as a high-value, premium doula
✔️ Help new parents feel empowered and confident in their journey
A little extra care goes a long way! The more customized and client-centered your services are, the more impactful your postpartum doula work will be.
Final Thoughts: Elevate Your Doula Practice Today!
🌿 If you’re a postpartum doula looking to elevate your services, start by adding personalized postpartum planning & follow-up care to your offerings. It’s a small change with a BIG impact!
📢 Doulas, what’s one thing you do that makes a huge difference for your clients? Share your best tips in the comments!
-32.png)
-31.png)