FAQ: Working with Carrot Fertility

As of March 17, 2026 (please confirm with Carrot to ensure you have the most current and accurate information).

Frequently Asked Questions (FAQ)

1. What is Carrot Fertility?

Carrot is a global fertility and family-building platform that partners with employers, health plans, and healthcare systems to provide benefits for individuals and families. Their services support people across the reproductive journey—from fertility and pregnancy through postpartum and parenting.

Many employees receive financial coverage for doula support through their employer’s Carrot benefit.

2. Can Newmom.me doulas work with Carrot members?

Yes.

Carrot recognizes certifications from approved organizations, and Newmom.me Academy certificates are accepted within their certification pathway when doulas apply. This means graduates of our programs may qualify to apply to the Carrot doula directory if they meet the additional criteria.

There are other training organizations which are also accepted. Please check with them about their approval status.

3. How does a doula apply to join Carrot?

Carrot currently accepts applications only when a member requests a specific doula.

Here is how the process works:

1. A Carrot member who has doula benefits identifies the doula they want to work with.
2. The member enters the doula’s name and email into a request form inside their Carrot account.
3. Once submitted, Carrot sends the doula an application within about 2 business days.

Carrot prioritizes applications for doulas that members specifically want to work with.

4. Can I apply directly without a member request?

At this time, no.

Carrot’s current process requires a member request before an application is sent. Their team is working on improving this process in the future, but there is no timeline yet.

5. What qualifications does Carrot require from doulas?

Carrot reviews several areas when evaluating applicants.

Doulas must meet one of the following training pathways:

• Medicaid enrollment as a doula in states where Medicaid covers doula care
OR
• Active certification from an approved organization (Newmom.me Academy certificates are recognized)
OR
• Training certificate + at least 3 years of doula experience

Additional requirements include:

• Individual professional liability insurance with at least $1M coverage
• Active CPR/BLS certification (AHA, Red Cross, or HSI)
• Professional references
• Proof of a business payment method
• Sample client contracts
• Average service rates (birth package or postpartum hourly rates)

6. What should doulas do now if they want Carrot clients?

A few practical steps:

✔ Let potential clients know you are open to Carrot-covered doula support
✔ Ask Carrot members to request you through their Carrot account
✔ Prepare your documentation (insurance, CPR certification, contracts, etc.)
✔ Keep your certificate and training documents ready

When a client submits your name, Carrot will send you the application.

7. How can Newmom.me help?

At Newmom.me we aim to help doulas build sustainable, professional practices. Our programs support this by providing:

• Doula training recognized by Carrot
• Business launch guidance
• Sample contracts and intake forms
• Mentorship and community support
• HIPAA training
• Guidance for working with insurance and employer benefit programs

Final Note

Employer-sponsored benefits like Carrot Fertility are rapidly expanding, and many families are now able to access doula care through these programs. Being prepared for these opportunities can help you reach more families and grow your practice.

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Disclaimer: This blog's content is provided for informational purposes only, and does not intend to substitute professional medical advice, diagnosis, or treatment and you should not rely solely on this information. Always consult a professional in the area for your particular needs and circumstances prior to making any personal, professional, legal, medical and financial or tax-related decisions.