Entrepreneurship

Why Professional Liability Insurance is Essential for Doulas and Newborn Care Specialists

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February 28, 2025

As a doula or newborn care specialist (NCS), your role is deeply personal and impactful—you provide invaluable support to families during one of the most critical and vulnerable times in their lives. However, working in a hands-on caregiving profession comes with risks. Whether you're assisting with labor, offering postpartum care, or guiding families through newborn sleep routines, there is always the possibility of misunderstandings, allegations, or even legal claims.

That’s where professional liability insurance comes in. Investing in the right coverage protects your business, your reputation, and your financial well-being. In this article, we’ll discuss why doulas and NCS need liability insurance, what it covers, and how to choose the right policy for your practice. Please note that this is not a legal advice and you should do your due diligence before making any decisions.

What is Professional Liability Insurance?

Professional liability insurance, often called malpractice insurance or errors and omissions (E&O) insurance, protects doulas and NCS from claims of negligence, harm, or failure to provide proper care. Even if you do everything right, a client could perceive that your advice or actions led to an issue and file a complaint or lawsuit.

For instance:

  • A doula is blamed for a birth outcome, even though they provided non-medical support.
  • An NCS is accused of improperly swaddling a baby, leading to discomfort or an issue the parents believe was caused by their care.
  • A parent claims you provided incorrect breastfeeding guidance, resulting in feeding difficulties.

These situations, while uncommon, do happen—and defending yourself in court can be costly, even if the claim is baseless.

Why Do Doulas and NCS Need Professional Liability Insurance?

1. Protection Against Lawsuits

Even if you operate ethically and professionally, misunderstandings and disputes can arise. Lawsuits—whether valid or not—can be financially devastating. Having liability coverage ensures you have legal defense support and can cover settlement costs if necessary.

2. Enhances Professional Credibility

Having professional liability insurance boosts trust with clients. Many families feel more comfortable working with a doula or NCS who is insured and prepared for any unexpected situations.

3. Some Employers & Agencies Require It

If you work through agencies, hospitals, or third-party referral services, they may require you to carry liability insurance before accepting clients.

4. Covers Legal Fees & Settlements

Legal defense costs can be tens of thousands of dollars—even if you win the case. Insurance ensures that your legal expenses are covered, so you don’t have to pay out of pocket.

5. Provides Peace of Mind

Knowing you are protected allows you to focus on supporting families with confidence, rather than worrying about potential legal issues.

What Does Professional Liability Insurance Cover?

A professional liability policy typically includes coverage for:

Claims of negligence or mistakes in providing services
Miscommunication or misinterpretation of advice
Breach of contract disputes
Legal defense costs and settlements
Emotional distress claims from clients
Unintentional errors or omissions in care

What it does NOT cover:
❌ Intentional harm or misconduct
❌ Medical malpractice (since doulas & NCS do not provide medical care)
❌ General liability (e.g., if a client trips and falls in your office—this requires general liability insurance)

How to Choose the Right Liability Insurance Policy

When selecting a policy, consider the following:

1. Coverage Amount

  • Many policies offer $100,000 to $1 million+ in coverage.
  • Consider a higher limit if you work in high-risk environments or have high-profile clients.

2. Cost of Premiums

  • Expect to pay $200 - $600 per year, depending on coverage limits and provider.
  • Monthly payment plans may be available.

3. Reputation of the Insurance Provider

  • Choose a provider experienced in insuring doulas and NCS.
  • Look for positive reviews, strong customer support, and an easy claims process.

4. Does It Cover Business & General Liability?

  • If you work out of a home office or client’s home, consider adding general liability coverage to protect against accidents (like slips, falls, or property damage).

5. Are There Exclusions?

  • Some policies exclude certain services (e.g., placenta encapsulation, lactation consulting).
  • Ensure all your services are covered under the policy.

Here is a sample checklist to compare and choose the best professional liability insurance policy for your Doula/NCS practice.

Step 1: Identify Your Coverage Needs

Professional liability insurance (protects against negligence claims, legal fees, settlements)
General liability insurance (covers physical injuries or property damage at client locations)
Coverage for all services you offer (e.g., postpartum care, sleep training, lactation support)
Optional coverage add-ons (e.g., placenta encapsulation, childbirth education, virtual services)

Step 2: Compare Insurance Providers

Insurance ProviderCoverage AmountAverage Annual CostIncludes General Liability?Best ForCM&F GroupUp to $2M$250-$600No, separate policyComprehensive coverage for doulas & NCSHPSO (Healthcare Providers Service Organization)Up to $1M$200-$500No, separate policyAffordable, solid coverage for solo practitionersBerxiUp to $1M$200-$450Yes (with business policy)Good for independent doulas and NCS who need bundled coverageAlternative BalanceUp to $3M$220-$500YesBest for those needing multiple service coverage (e.g., yoga, holistic care, massage)

🔹 Tip: Get quotes from at least three providers to compare pricing and coverage.

Step 3: Check Policy Details

Does it cover lawsuits for negligence, errors, or omissions?
What are the coverage limits? (Minimum $1M recommended)
Are there any exclusions? (Certain services, locations, or client types)
Does it cover both in-person and virtual services?

Step 4: Apply for Coverage

☐ Gather certifications and business details (some providers may require proof of training)
☐ Apply online or through an agent
☐ Review policy terms before signing

Step 5: Get Proof of Insurance & Maintain Coverage

☐ Receive a Certificate of Insurance (COI)
☐ Provide COI to agencies, clients, or workplaces as needed
☐ Set a reminder to renew annually to avoid a lapse in coverage

💡 Pro Tip: If you’re working with an agency, check if they require specific coverage limits before choosing a policy

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How to Get Professional Liability Insurance

Step 1: Research Providers

Some of the best-known insurers for doulas and NCS include:

  • CM&F Group
  • Alternative Balance
  • Berxi (A Berkshire Hathaway Company)
  • Alternative Balance

Step 2: Compare Quotes

  • Get quotes from at least three providers to compare pricing and coverage.
  • Make sure the policy includes all the services you provide.

Step 3: Apply for Coverage

  • The application process is typically online and takes 15-30 minutes.
  • You may need to provide proof of certification (e.g., DONA, CAPPA, Newmom.me Academy, etc.).

Step 4: Pay & Receive Proof of Insurance

  • Once you pay the premium, you’ll receive a certificate of insurance (COI), which you may need to provide to agencies, clients, or workplaces.

Final Thoughts: Investing in Protection for Your Career

As a doula or NCS, your expertise changes lives—but it’s also a business. Professional liability insurance is not just an expense; it’s an investment in your protection, credibility, and long-term success.

By securing coverage, you ensure that a single legal claim won’t threaten your livelihood. Instead, you’ll be free to focus on what you do best—supporting families with confidence, knowing you’re fully protected.

Ready to Get Covered?

Start by researching insurance providers today and take the next step in safeguarding your business and your peace of mind.

Disclaimer: This blog's content is provided for informational purposes only, and does not intend to substitute financial advice, legal advice, professional medical advice, diagnosis, or treatment and you should not rely solely on this information. Always consult a professional in the area for your particular needs and circumstances prior to making any professional, legal, medical and financial or tax-related decisions.